Advocacy Toolkit: Basics

Download the full Advocacy Toolkit

Color version

Black & white version

Become a grassroots lung cancer advocate

Never underestimate the power of one person to make a difference! When you become a local lung cancer advocate, you join your voice with those of grassroots advocates across the country.

An “advocate” is a person willing to donate his or her time, talent, financial, or other resources to advance lung cancer awareness and funding to help save lives.

You have an important story to tell about lung cancer, one that affects everyone, and you’ll find that people will listen.

What Does It Take to Be an Advocate?

When it comes to lung cancer advocacy, there are three main sources of power: money, authority, and people power.

The third is just as influential as the first two, if not more so. When a group of like-minded individuals work together for change, that is power in numbers that cannot be denied!

You don’t have to be anyone extraordinary to be an advocate. You don’t have to be a medical professional or an expert or have had any previous connection to lung cancer before it personally affected you. Knowledge is power, and you can use your personal story and some facts to raise awareness and make a real difference in your community in the fight against lung cancer.

What You Need to Know to Be an Advocate

  • The facts: We’ll show you where to find lung cancer statistics and LUNGevity Foundation facts on our website and handouts.
  • Your connection: Learn to tell your own story. Share your personal lung cancer connection. Need examples? We’ve got them!
  • Your elevator speech: Develop your elevator speech and your “ask.” See the other sections of this Toolkit for more on that!

How to Be a Successful Advocate

A few skills will help you be successful. If you don’t think you have some of these strengths, don’t worry! With practice, you’ll be amazed at what you can do.

  • Connect and build relationships: Reach out to others affected by cancer.
  • Listen and share: Listen to others tell how cancer has affected them; share your personal experience with others to share a common ground.
  • Be comfortable with people: Know your facts and know your “ask.”
  • Demonstrate passion and motivation: Your passion will get others motivated!
  • Be well organized: Keep both the details and the big picture in mind.
  • Be an agitator: Nothing changes unless someone shakes things up first! Don’t be afraid to speak out about our cause, tell your personal story, and ask for what you need!

Next: Telling Your Story