Women's Swimwear Specialty Store Everything But Water Collaborates with Designer Carmen Marc Valvo to Benefit LUNGevity Foundation


                                                              MEDIA CONTACT:
Victoria Shapiro

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Limited Edition T-shirt Sales Begin in November, Lung Cancer Awareness Month

Designer To Make Special Appearance at Bethesda Everything But Water 

Washington, D.C. (October 26, 2010) Everything But Water, the largest women’s specialty swimwear chain in the United States is offering a designer women’s t-shirt to benefit LUNGevity Foundation, the nation’s premier grant-making organization to fund research for the detection, treatment, and cure of lung cancer. This is the second year Everything But Water has sponsored the initiative for LUNGevity, with this year’s t-shirt designed by New York based high-end fashion designer Carmen Marc Valvo.

One hundred percent of profits from t-shirt sales will go to LUNGevity. Lung cancer affects one in fourteen Americans and kills 160,000 people each year, yet government and corporate underwriting largely overlook lung cancer research. LUNGevity is committed to increasing funding for research to find treatment and cures, and to promote public awareness of the disease. The organization is working to make lung cancer a priority on the national agenda.

In recognition of Lung Cancer Awareness Month, the special edition t-shirts will go on sale November 1. They will be sold at all 57 Everything But Water stores across the county and online through the store’s website, www.everythingbutwater.com.

Carmen Marc Valvo will make a special appearance in support of the initiative at the Everything But Water Store located in Westfield Montgomery Mall in Bethesda, Md. on Friday, November 12 from 5 to 8 p.m. EST.

Carmen Marc Valvo Appearing at Everything But Water, Bethesda, Md.

Location: Westfield Montgomery Mall, 7101 Democracy Boulevard, Bethesda, Md., 20817

Date: Friday, November 12, 2010

Time: 5-8 p.m. EST

In addition to all profit from the sale of the special edition t- shirt, Everything But Water is donating to LUNGevity Foundation an additional 10% of all purchases made during Carmen Marc Valvo’s appearance.

“We are thrilled to be partnering with Carmen Marc Valvo this year to help in our efforts to raise money to support LUNGevity.  As a women’s clothing retailer, it is important for us to get involved in issues that impact women and women’s health.  That’s why we wanted to get involved in the fight against lung cancer.  Unfortunately, too many women die of lung cancer.  And not enough is being done to stop it.  We want to help to make a difference,” said Sheila Arnold, President and CEO of Everything But Water. Lung cancer kills more than 70,000 American women annually – more than breast, ovarian, and cervical cancers combined. 

With a butterfly design, complete with wings reminiscent of lungs, the three-quarter length sleeve 100% cotton t-shirts, manufactured in Columbia, S.C., are available in sizes S, M, L and XL for $36 each. Inscribed on the end of each t-shirt’s right-hand sleeve is LUNGevity’s tagline, “Find it. Treat it. Live.” 

“We are thrilled that Everything But Water is partnering with us again this year in the fight against lung cancer,” said Jerry Sorkin, vice-chair of LUNGevity Foundation’s Board of Directors, who as a non-smoker was diagnosed with Stage IV lung cancer in 2007. “We couldn’t ask for a more passionate and committed partner than Everything But Water. The Carmen Marc Valvo designed t-shirt they will be selling thoughtfully depicts the message of hope that we offer for lung cancer patients and their families.”

About LUNGevity Foundation

The mission of LUNGevity Foundation is to have a meaningful and immediate impact on improving lung cancer survival rates, ensure a higher quality of life for lung cancer patients, and provide a community for those impacted by lung cancer.

In order to accomplish its mission, LUNGevity funds the most promising research into the early detection and successful treatment of lung cancer as identified by its board of leading scientists. LUNGevity also supports the largest national grassroots lung cancer network.

LUNGevity seeks to inspire the nation to commit to ending lung cancer.

For more information, please visit www.lungevity.org.

About Lung Cancer

  • Lung cancer impacts 1 in 14 Americans and is the number one cancer killer.
  • About 65 percent of Americans diagnosed with lung cancer either never smoked a cigarette in their lives or had quit smoking.
  • Less than 15 percent of people diagnosed with lung cancer survive 5 years post-diagnosis because of limited early detection opportunities.
  • There is no widely available, effective early diagnostic test available today.

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