Show to Air Sept. 25 & Beyond on FX Network East, ION Life, mtvU, National Geographic Channel, REELZCHANNEL, Retirement Living TV, TV Guide Network, Bravotv.com, E!, MTV, TVGuide.com, Retirement Living TV
FOR IMMEDIATE RELEASE
Washington (September 23, 2011) - LUNGevity Foundation’s inaugural award for authentic portrayal of lung cancer, given to the CBS daytime television series “The Bold and the Beautiful,” will be featured as part of the 15th Annual PRISM Awards Showcase that begins airing on September 25, 2011. The Foundation is the nation’s largest lung cancer research non-profit.
The new award was created in partnership with the Entertainment Industries Council, Inc. (EIC), the premiere non-profit organization dedicated to raising awareness of health and social issues through entertainment. The intent of the award is to encourage accurate depictions of lung cancer – its diagnosis, symptoms, effects, and treatment - in movies and television programs. In 2010, “The Bold and the Beautiful” introduced a continuing storyline dealing with the character of Stephanie who is diagnosed with Stage 4 lung cancer and is undergoing treatments.
The airing schedule is available at: http://prism.eiconline.org/wp-content/uploads/2011/09/PRISM-Airing-Schedule1-e1316815231182.jpg
Airing times include:
Network East (DirecTV/Dish for both), REELZCHANNEL, ION Life
Video On-Demand – September 25 – October 31
About LUNGevity Foundation The mission of LUNGevity Foundation is to have a meaningful and immediate impact on improving lung cancer survival rates, ensure a higher quality of life for lung cancer patients, and provide a community for those impacted by lung cancer. In order to accomplish its mission, LUNGevity funds the most promising research into the early detection and successful treatment of lung cancer. LUNGevity also supports the largest national grassroots lung cancer network. The organization moves forward firmly resolved to provide the energy, inspiration, and resources that are critical to making lung cancer a national priority. LUNGevity’s goal is to Stop Lung Cancer Now.
For more information, visit: www.lungevity.org