LUNGevity Foundation Creates Inaugural Lung Cancer PRISM Award

Recognizes television series for effectively portraying lung cancer challenges

FOR IMMEDIATE RELEASE

Washington (April 27, 2011) --LUNGevity Foundation is awarding CBS daytime television series “The Bold and the Beautiful” the inaugural PRISM LUNGevity Award at the 15th Annual PRISM Awards presented by the Entertainment Industries Council, Inc. on Thursday, April 28, 2011 at the Beverly Hills Hotel.

The new award will be given annually to encourage accurate depictions of lung cancer – its diagnosis, symptoms, effects, and treatment - in movies and television programs.  In 2010, “The Bold and the Beautiful” introduced a continuing storyline for the character of Stephanie undergoing treatments for Stage 4 lung cancer.  Emmy award winning actress Ashley Jones, from “The Bold and the Beautiful” will present the award on behalf of LUNGevity Foundation.

LUNGevity Foundation (www.lungevity.org) is a leading funder of lung cancer research and the nation’s largest grassroots lung cancer organization.  Andrea Stern Ferris, President of LUNGevity, said: “It is enormously important that the nation learn about the reality of lung cancer. Lung cancer is the nation’s leading cancer killer and is one of the least funded. It is a devastating disease that can afflict anyone, regardless of smoking history, gender, or ethnicity. The entertainment industry is uniquely able to help shape perceptions and educate people about lung cancer. We hope that as more people become aware of the enormous challenges we face in dealing with lung cancer, we can attract more resources into funding scientific research. Two hundred thousand people will have their lives turned upside down when they are diagnosed with lung cancer this year. We need to provide answers for them and their families, and we must offer them hope.”

A magazine format telecast will air on FX, National Geographic Channel, ReelzChannel, E! On Demand, and other networks on September 25th, and will be featured at a special Capitol Hill Showcase in Washington, D.C. Variety and The Hollywood Reporter are media partners for the PRISM Awards, presented in collaboration with the Substance Abuse and Mental Health Services Administration and the FX Network.

About LUNGevity Foundation

The mission of LUNGevity Foundation is to have a meaningful and immediate impact on improving lung cancer survival rates, ensure a higher quality of life for lung cancer patients, and provide a community for those impacted by lung cancer. In order to accomplish its mission, LUNGevity funds the most promising research into the early detection and successful treatment of lung cancer as identified by its board of leading scientists. LUNGevity also supports the largest national grassroots lung cancer network.  The organization moves forward firmly resolved to provide the energy, inspiration, and resources that are critical to making lung cancer a national priority. LUNGevity’s goal is to Stop Lung Cancer Now.